Ambarish Mitra, CEO and co-founder Blippar, saw the potential that Augmented Reality had to impact everyone’s lives before most people did. The industry was very different in 2011 and not many people knew about Augmented Reality and how it would enhance our lives. We still don’t fully know to what extent it will shape our lives but he saw that and has since looked at how to empower everyone with this technology by either creating it or experiencing it. But what’s the technology behind creating the AR experience Building AR augmented content has always been a complex process left to designers and developers – until Blippar launched the blippbuilder – its self-service suite of tools for creating AR content a couple of years ago. With blippbuilder, anyone can create AR blipps regardless of their technical coding skills – even a complete novice can handle the user-friendly drag and drop interface. Everything is available and the user just has to add selected media files, text or images according to his/her creative inclination. The Blippbuilder suite contains two tools: one for developers which is uses JavaScript language, a coding language known by most developers and a second version which requires no coding skills and is for anyone to use Sounds simple? Well, it is and it isn’t. While the tools have become super easy to use, the creator of the blipp needs to understand the flow of AR content creation process. A typical AR experience requires a high contrast, clear marker image (this is the target object which triggers the AR content), various textures, audio files, any 3D models or additional files that make up the AR content and of course it helps greatly if the user has some basic idea of how animation and timing works. Though it sounds complicated, with the right tools and some practice, it’s not difficult to master the process. Ambarish started out to give everyone access to AR and with Blippar’s AR creation tools (blippbuilder) has achieved his goal to a large extent. What was earlier just the domain of developers is now available to all – for the first time it’s possible for ANYONE armed with the desire to create AR content to just go ahead and do so and can publish on both iOS and Android.
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Our world is made up of 3 dimensions and experienced through our 5 senses. But is it possible to add another layer to the world around us? Sure! In today’s world of fast evolving technology, it is entirely possible to create a digital world that works in tandem with the physical world. And this is exactly what Blippar has done; it uses cutting edge innovations in the field of augmented reality and artificial intelligence to bridge the gap between the physical and the digital world. The brainchild of Ambarish Mitra, a fearless tech entrepreneur, Blippar has taken the world of AR by storm. Its flagship product, the Blippar app has put AR in the pockets of the common man and has changed the way people interact with their physical world. The Blippar App The beauty of the concept lies in its simplicity. Using a smart phone camera, the app allows people to scan everyday objects and unlock a variety of AR enabled content tagged to the scanned image– this could be content created by brands such interactive games or content from the public domain. And just like that, with a couple of taps, users can see and interact with an entirely new world of AR superimposed on top of the real one. Of course, some of the richest and most immersive content comes from various organizations, but the growing community of Blippar clients and partners are creating AR content in the world. So how far along are they? The company has invested heavily in pushing the boundaries of machine learning and artificial intelligence as they have understood that to scale Augmented Reality, you need the power of Computer Vision. And it’s paying off; Blippar is already breaking new ground with the launch of its new facial recognition feature and other recent breakthroughs in Computer Vision including its Urban Visual Positioning system. The day we blipp to access an alternate world is not too far in the future. For those of you new to Augmented Reality and Facial recognition, Blippar’s Halos feature will make you feel like you have landed right inside a science fiction movie! Blippar, a pioneering tech company in the field of Augmented Reality and Computer Vision, has introduced a facial recognition feature into its flagship app that brings the technology to your smartphone. The company has already established itself as a leader in the field of AR & AI with its flagship product, the Blippar app. The app allows people to use their phone cameras to scan an object and unlock related AR content. Now Halos, the facial recognition feature, takes the same idea to a more personal space. Halos allows users to scan their faces and add AR enabled content to them –favourite food or music, their mood of the day – basically anything they want people to know. What can you do with Halos? You are probably wondering what this application can be used for? Well, the possibilities endless. Ambarish Mitra, co-founder, and CEO at Blippar is a firm believer in democratizing AR technology and with the Halos app, he is making AR technology available to the common man for completely personal use. On an individual level, Halos fits in very neatly into today’s social media rich environment – it gives you the freedom to express yourself in a completely new and innovative manner. Your face becomes your digital white board – you can express your feelings, thoughts, and moods in real time and share your favorite photos, videos, songs, and more with your friends and connections. Ambarish Mitra also envisages a deeper corporate integration of the facial recognition technology and has made the API license available to business interested in integrating the technology into their business model or applications. Facial recognition technology could easily be used in several industries such as security, mobile banking or business communication. The only way to understand the insane fun of the concept is to try it out with a group of friends! You will end up hooked. |
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